Study: WiFi is key for college students

According to a study by Wakefield Research, a great majority of college students now prefer WiFi over many thinds. The research found out that about 90 percent of students in college think that WiFi access is very important to their schooling. Read more

SMS conquers the U.S.: Americans send more text messages than call

According to a recent research by Nielsen Mobile,  Americans now send text messages more than they use the mobile phone for calls. A typical American subscriber now receives and sends an average of 357 SMS messages. Read more

Mobile Phones now used as an education tool by some teachers

Before, mobile phones were banned in schools and classrooms because they could be tools for cheating. But now, they’ve become more than just communication tools because some teachers are already using them to send educational podcasts, virtual handouts, and e-mails. Read more

Americans send 2.5 billion SMS text messages everyday

Next month marks the ten years of my ‘text messaging’ life. Yes, it’s been ten years now that I’ve been exhausting my fingers to do the talking aside from typing on the keyboard. But in the US, it’s only now that “texting” is really picking up. Read more

$8 Billion Online Revenue by 2013: The game consoles industry raking some heavy moolah

Well, there’s one section of the tech-fun industry that definitely is planning to rake some heavy moolah! Wondering which one? The game consoles industry. Internet-connected game consoles will generate $8 billion in revenue for the Big Three companies through online content and services in 2013, according to a report released this week by research firm Parks Associates. Read more

e-Commerce: Online Shoppers love Review Sites

Consumer reviews play a big part in purchase decisions for online shoppers in the US, according to a June 2008 Opinion Research Corporation study. A full 61% of respondents said they had checked online reviews, blogs and other online customer feedback before buying a new product or service. Search engines were the preferred way to research purchases. Of those who looked for reviews and other feedback, more than eight out of 10 said such evaluations had at least some influence on their purchases. Read more

Harris Interactive: Internet ist wichtiges Medium für Kaufentscheidungen

Studien der Marktforscher von Harris Interactive zufolge ist das Internet mittlerweile das Medium, das Kaufentscheidungen von Konsumenten am meisten beeinflusst.
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Bits+Stats: US-Werbeausgaben zeigen geringsten Zuwachs seit 2001

Einem Ad-Age-Bericht zufolge erhöhten die hundert wichtigsten amerikanischen Werbungtreibenden ihre Advertising-Ausgaben im vergangenen Jahr lediglich um 1,7 Prozent. Die Top 100 der USA erzielten damit den geringsten Zuwachs seit dem Crash der New Economy im Jahr 2001.

Studie zu User generated content und Online-Handel: Nach dem Kauf ist vor dem Kauf

Einkaufen 2.0: Gemäß der heute veröffentlichten Internet-Benutzer-Analyse “W3B” von Fittkau & Maaß beeinflussen von Nutzern erzeugte Produktbewertungen in hohem Maße die Kaufentscheidungen anderer potenzieller Online-Einkäufer. Read more

Bits+Stats: Social Network Facebook toppt Rivale MySpace

Im Gerangel um Platz eins gibt es einen neuen Sieger: Nach Angaben des Online-Rating-Dienstes ComScore liegt Facebook mittlerweile klar vor MySpace. Facebook zählt 123 Millionen Unique Visitors weltweit und ist damit das meistbesuchte Social Network. Der News-Corp.-Ableger MySpace kann lediglich noch 114 Millionen Besucher verbuchen. Der neue Primus unter den Social Networks hat außerdem zusätzliche Features angekündigt.

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