Mobilize 08: What’s the future for location-based ad-selling?
September 22, 2008
If you’re afraid ad-targeting that combines location-based services is not there yet, you may not have reason to worry, as in a small but sure way the concept is catching up.
That was the consensus of a panel at the GigaOM Mobilize conference that looked at when the proliferation of location-based services will start making money.
Advertising that combines location, search, and context is not far from being used in a big way.
Paran Johar of JumpTap said his company is making money off of search and local search services, but advertising that combines location, search and context is “not there yet.” But he added that we’ll soon see a tipping point.
A quarter of JumpTap’s search queries are for local products or services, and 40% are about where consumers want to go. Loopt, another company.
The combination of data provides a highly accurate picture of where people in a certain zip code go during the day.
“There’s a number of ways to start making money off it,” said Ted Morgan, CEO of Skyhook Wireless.
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