Steve Ballmer: “Print media is toast”
June 6, 2008
Microsoft CEO told the Washington Post today that print media is toast because soon everything will be delivered in digital form. Ballmer did talk about Yahoo (there are new developments, by the way) and his own company, plus Google, and all that is important, of course. But it’s his prediction about the media that stands out. He says nothing will be delivered in paper form — not newspapers, not magazines — in 10 years. He qualifies that with “if it’s 14 or if it’s 8, it’s immaterial to my fundamental point.” But that’s the thing. It’s predicting print Armageddon on a sliding scale, so how bold is that?
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